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Story · FREEDOM Run Crew

FREEDOM Run Crew — Han River, Day & Night

FREEDOM run crew group photo with FREEDOM banner along the Han River in Seoul

One brand, one crew

FREEDOM is a Korean fitness brand building community through running. FADEIN STUDIO filmed the FREEDOM crew's regular Han River sessions in two faces — day and night. Flags, banners, the pace of the group; in a running film, the real tone is the temperature between people and the brand.

Day — Han River ride

A summer daytime run along the Han River bike path, the FREEDOM flag leading a formation of runners. Yeouido's skyline across the water, shadows on the road, the rhythm of the crew — we framed the speed of running with the brand identity visible in every shot.

FREEDOM run crew in formation along the Han River bike path, one runner holding the FREEDOM flag Two FREEDOM crew members smiling mid-stride during a Han River day run

Night — Seoul lights & slow shutter

At night the same course becomes a different city. We captured the crew's silhouettes against the Han River skyline, framed the FREEDOM flag through an underground tunnel, and used slow-shutter panning to compress the sensation of running through moving city lights into a single frame.

FREEDOM run crew side view at night, Han River lights in the background FREEDOM run crew carrying the flag through an underground tunnel at night FREEDOM crew slow-shutter panning shot with Seoul city lights streaking behind

Running crew & brand run filming

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Frequently asked

Where was the FREEDOM run crew filmed?

Along the Han River in Seoul, South Korea — day sessions on the riverside path and night sessions with city lights and underpass tunnels.

Can I book FADEIN STUDIO to film my running crew?

Yes. FADEIN STUDIO is a Seoul-based running videographer covering crew sessions and brand run events. See our running page for details.